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187: Licensing 201 — Q&A (Part Two) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
“A shoe is just a shoe until my son steps into it.”
—Deloris Jordan
When negotiating Michael Jordan's famous shoe deal with Nike, his mom Deloris “made an additional demand: Her son must receive not only a $250,000 fee, but also a cut from every sneaker sold,” making her case with that mic drop moment above.
That, my friends, is the power of licensing :)
186: Licensing 201 — Q&A (Part 1) on Product Development, Attracting Clients, and Sales Process
“A shoe is just a shoe until my son steps into it.”
—Deloris Jordan
When negotiating Michael Jordan's famous shoe deal with Nike, his mom Deloris “made an additional demand: Her son must receive not only a $250,000 fee, but also a cut from every sneaker sold,” making her case with that mic drop moment above.
That, my friends, is the power of licensing :)