Licensing your IP to companies can be lucrative and a tough nut to crack. Pricing is opaque, deliverables and tracking can get complicated, and companies with a smaller Learning and Development function may call it by another name (such as Train-the-Trainer).

After many years working with a small handful of joyful clients—bolstered by many mentoring sessions, lessons learned the hard way, and a whole lot of experimentation—today, I’m sharing a few pointers on how to get started. I am not an expert, but I do believe in the power of licensing to help your ideas reach even more people who can benefit without you being the bottleneck.

“Build an email list,” is business advice equivalent to “Make sure you breathe.” We all know it’s a best practice to communicate consistently with our communities, but coming up with something interesting on a regular basis is easier said than done! As is building out a paid newsletter subscription in parallel to the baseline missives.

Thank goodness for our guest today, David Elikwu (also a fellow Notion nerd), who is taking us behind the scenes of his business to share how he organizes information and builds automation into his newsletter sequences, and the strategy and software behind his paid subscription.

In today’s episode, I’m sharing a section from Free Time about one of the topics interviewers ask me about most: Sailing the Sea of Shiny Shoulds. You’ll hear why I’m such an advocate for writing permission slips to do the things we really want to and dropping the things we don’t.

As you all may well know by now, I am a social media curmudgeon. But that doesn’t mean I’m not inspired by success stories of business owners applying these tools joyfully to create leverage in their business marketing!

My guest today is one of my longtime IRL besties, Inna Aizenshtein, who has been successful at filling her coaching and hypnotherapy practice primarily with leads from TikTok. In this conversation, we discuss energy ebbs and flows and creating authentic content without letting appeasing The Almighty Algorithm suck joy out of the process.

In the spirit of “truth while it’s fresh,” one of my core values for this podcast, today I’m sharing a truth that has been on a low simmer for two years but that I’ve never quite shared publicly. I’m taking you behind the scenes of my explorations around potentially selling the Pivot side of my business—and why I chose not to (for now, unless you know of any $5 million to 10 million buyers around! ;)

Creating online courses does not require a huge investment in time or money. Although they certainly can cost tens of thousands of dollars to produce, with professional video editing and branding, they don't have to. In fact, my favorite way to create and launch a course is with my future students!

This follows agile design principles (check out the agile manifesto here). The goal is developing rapidly, with frequent input from key stakeholders, not building so much behind the scenes that what you’re working on becomes out-of-date or out of touch with what your audience and potential future students actually need.

My heart was thumping out of my chest as I sat at the front of the room for my first paid, in-person speaking engagement since February 2020—two and a half long years ago. Could I still do this? What if the content doesn’t resonate? I hope this goes well so it can help generate future work!

I’m grateful to share that the event was a smashing success—with enormous thanks to my cohost, who brought me in. Today I’m sharing the strategies that help me prepare for high-stakes speaking engagements like this one.

Are the systems I share on this show and in Free Time just a “Jenny Blake Thing?” Rest assured, the answer is no! If you don’t see yourself as a tech geek or systems person, have no fear—Terri Trespicio is here to share her journey with implementing the principles and the difference she is seeing in her life and business as a result.