Your New BFFs

Join our small, tight-knit community for Heart-Based Business owners. You’ll get access to monthly Q&A calls with Jenny, a community forum for ideas and feedback, live Brilliance Barter hot seat brainstorming, a private podcast feed with bonus content, and early access (and discounted rates) for any new programs.

 Are you ready to earn twice as much in half the time, with joy and ease? While serving the highest good for all involved?

Boost your business planning and strategic systems-building: Join our private community for small business owners to design and grow your ideal six-figure heart-based business with ease, flow, and step-by-step systems.

Benefits of Joining

💻 Monthly Q&A Call with Jenny

Join a small, passionate group of fellow Heart-Based business owners for a live monthly Zoom conversation, Q&A with Jenny, and hot seats for brainstorming around business challenges.

🎧 Private Podcast Feed

All recordings from our Q&A calls — plus behind-the-scenes bonus audio that Jenny doesn’t release publicly — delivered straight to your favorite app for listening to podcasts.

🔗 Discount Links & Early Access

You’ll be the first to know about new programs that are launching, with an opportunity to sign-up at early bird prices (and bonuses). Help shape new courses and content with your specific needs in mind.

Full Access to Rolling in D🤦🏻‍♀️h

When you join BFF, you will get full access to Jenny’s paid Substack, Rolling in D🤦🏻‍♀️h: Divine Disaster Diaries From a Breadwinning Business Owner Living in New York City.

💡 Brilliance Barter Community

Connect with other generous entrepreneurs through our “take a penny, leave a penny” Brilliance Barter philosophy and private forum. Get feedback on early ideas, run polls, ask for hiring references, and share your expertise.

Full Access to 💌 Time Well Spent

You will also be upgraded to a fully paid subscription for Time Well Spent, Jenny’s Friday resource round-ups for small business owners with bonus content.

Join now to Lock-in Your Annual Membership Rate

$1497 $997

The BFF monthly membership fee increases steadily over time as value in the community grows. Lock in your rate now and you will be grandfathered in for life!

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“

In my 15+ years of working with coaches, nobody has held a candle to Jenny.

Present, thoughtful, creative, heart-centered, inspiring, and supportive, Jenny is that loving best friend everyone needs in their life.

While I believe Jenny has the chops to work with CEOs of the biggest companies in the world, I think people who want to do work that is meaningful to them, who produce something meaningful for others, who have a lot of smart ideas, and who thrive on learning and exploration are a great fit.”

— MEL D.

We Are On This Planet to
Live, Love, Learn & Serve

Running your own business is one of the biggest personal growth journeys you can undertake.

It will test you, reveal blind spots, and call forth your deepest fears so you can shine light on them, and grow in the process of dissolving the disempowering stories standing in your way. You are upgrading your entire Operating System for life by running your own business.

Do you ever find yourself:

  • Feeling guilty for not starting sooner or moving faster?

  • Embarrassed by the state of your systems?

  • Berating yourself for lack of sophistication with certain tools and automations?

  • Bummed you or your team aren’t farther along?

  • Frustrated at the way you're working, but unsure how to change it?

  • On certain days—after working tirelessly for weeks, months, or years—feeling like you just want to quit and throw in the towel on the whole thing?

If your answer was yes to any of the above, you are not alone!

In fact, you are human, and yes, you sound like someone who really cares about making their business work.

We all go through these dips along the way, myself included.

My commitment is to share my dips and bounce-backs openly and honestly, as we build together toward more sophisticated, resonant solutions.

Solo+preneurship means that you are not alone, nor can you continue to build a business that’s carried only on your back.

After all, what if you want to go off the grid on a safari for two weeks? Or worse, you get sick or have an unforseen life crisis that takes you out for weeks or months?

Should everything grind to a halt? No.

Heart-based business goes beyond obsessions with money, metrics, and the bottom line:

  • The “more more more” trap is easy to fall into, and exhausting. More followers, more leads, bigger list, more conversions. If you are here just to learn how to make more money online, you are in the wrong place.

  • Similarly, I have no interest in teaching you how to hang a shingle for something you see others doing (like life coaching) without any formal training or experience to back it up.

Heart-Based Business is about delivering excellence in our work with humility, holding a belief that a rising tide lifts all boats. 

  • It means creating as much good as we can in the world with authenticity and integrity.

  • The Free Time team and I believe in radical transparency, sharing truth while it’s fresh, delightful specificity, and building crazy-smart systems along the way.

This community is a fit if you already have subject-area expertise and are looking to build the systems and structure that will help you experience greater ease, joy, and revenue to take things to the next level in your life and work.

If you are here to learn, give, and do great work that lights you up while serving the highest good for all involved—then you are in the right place.

When you join the BFF community, you will:

  • Save time, money, and effort—instead of buying online courses and products that sit dormant in neglected folders on your desktop, you will get access to resources, checklists, and best practices to help you go farther, faster

  • Work through the Free Time Framework—Align, Design, Assign—with others there to support you and provide feedback whenever you get stuck

  • Block out all the internet noise and focus on the good stuff with highly curated tips and tools that have been road-tested to work

  • Find fun, ease, and confidence in trying new ideas. This community offers a safe, low-risk space to experiment and pivot whenever you need to.

  • Leverage what is already working to amplify your best results

  • Learn how to rapidly prototype new programs and courses in your own business

“Reading Free Time and listening to Jenny's podcast opened me to the idea that it's possible — and not even out of reach — to have a work-life that is both energizing and lucrative.

Jenny is an openhearted, honest, highly insightful facilitator. What makes her particularly unique is her willingness to pull back the curtain into her own business. It's been incredibly helpful to me.

I wanted more of this, so I joined the BFF community. I always feel fueled and uplifted from the Q&A calls. They are a delightful mix of grounding and spiritual, plus uber-specific and systematic.”

— LINDSAY P.
Founder, Iron Clad Brand Strategy

Who is BFF a fit for?

This community is for smart, generous, creative, Heart-Based Business owners who bring intelligence, delight, and curiosity to their work.

This community will be a great match if you:

  • Already have a business (and accompanying expertise) that you are excited to grow into six-figure revenue (or more)

  • Are interested in meaningful connection and helping others succeed; excited about giving and receiving feedback

  • Have refined your talents, have real-world wisdom, and are willing to share tips, tricks, hacks, and strategies you’ve applied; eager to be open about your own ups and downs

  • Would be willing to connect fellow members to people in your network (only when it makes sense and you feel genuinely happy to do)

  • Believe that life is a gift (and even a game!) that we have the privilege of playing

  • Are often described you as kind, radiant, joyful, bright, and generous of spirit time, energy, transparency (even if you’re going through a dip in life or in this particular season)

  • Love reading non-fiction books, improving through podcasts and courses

  • Take responsibility for your life. If something isn’t working, you own the issue and look for ways to shift your perspective or improve your skills to rise to the challenge

  • Are honest with yourself and others. Even "white lies" feel terrible, and you avoid them, even when telling the truth is difficult

  • Are interested in personality assessments and anything that can help round out the blueprint of who you are, and what you’re called to do

  • Hold (or are working toward) an abundance mindset — there is plenty to go around for all of us; a rising tide lifts all boats

  • Give back to communities you are part of even when experiencing massive success (rather than aiming to leave the second you hit your biggest soul goals)

  • Are getting ready to scale a side hustle or small business beyond just yourself by making your first part-time hires

  • If you already have a few employees or contractors on board, you are now looking to optimize your time and your teams through systems, delegation, and workflow

Who is BFF Not a Fit For?

No hard feelings, we just want to make sure you find exactly what you need and what would serve you best!

Other programs will serve you better if you:

  • Are looking for a financial guarantee along the lines of, “If you join, you’ll earn X." That said, one of the upcoming workshops I’m most excited about is on rapid prototyping and designing your six or seven-figure business (with an easeful work week) — so that’s a focus, but not our only obsession.

  • Are not into “woo woo” talk (I’ve stopped apologizing for it or qualifying it!) about energy, intentions, and the universe. I’m all about the energetics of money and business, and you’ll quickly get sick of me if you aren’t :)

  • Fit what Adam Grant defines as a “matcher” or a “taker” — you often feel secretive, protective, and defensive about your ideas and IP. MoMo is a community of givers — people who give and share freely, without expectation.

  • Are committed to a victim mindset, or walk through the world glass half empty. Everything is someone else’s fault.

  • Resonate with the hard-core hustle mentality and want to build your business as quickly as possible. I work about five focused hours each day, on average.

  • Are building a start-up company and hoping to scale with angel or venture funding. Not my zone of genius. I like to stay delightfully small!

  • Are here to extract as much value as you can from the archives, then exit before you’re charged again. We’re looking for long-term community members who could even transition into mentors as their own sophistication grows.

  • Don’t mind stretching the truth to increase sales. We are committed to truth, integrity, and “walking the talk” — put another way, a group of people where “what you see is what you get” — no surprises, whether you encounter us online or IRL.

Frequently Asked Questions

  • Nope! Some of you will be focused mainly on the resource, Q&A with Jenny (perhaps even just listening to the recording without trying to make it live), and content workshops, and others of you may be very interested in the discussion forums and even creating your own mastermind group within the community.

    This is a low-pressure community, and your needs/desires may change over time and adjust as you go through different phases in life and work. We've all been there!

  • You will be set up for automatic recurring billing through PayPal or by credit card (through Stripe).

    You can cancel your account at any time, no questions asked while you finish out the remainder of your membership (we do not offer partial refunds), and you will not be billed at the next billing cycle.

    There is no cancellation fee or notification window. If you decide you don't want to continue, just make sure to note your re-bill date and cancel before that time.

  • After completing checkout, within 24 hours you will get email for invitations to our private Circle community, and private podcast feed.

  • We'd love to hear from you! Send us a note and we are happy to respond via email or even jump on a call.

    If you have remaining questions that aren't answered above, email hi@itsfreetime.com.

    Someone from the team will be in touch ASAP and give you honest feedback on whether we think this community would be beneficial for you — if not, we are always happy to point you toward any other helpful resources!

Thank you!

Whew! You make it all the way to the bottom of this looong page :)

We are thrilled to let you in on how things work in our private community, and look forward to welcoming you if/when you enroll!